SpletThe Long tail: why the future of business is selling less of more Author: Anderson, Chris Publisher: Hyperion, 2006. Language: English Description: 238 p. ; 24 cm. ISBN: 1401302378 Type of document: Book Bibliography/Index: Includes bibliographical references and index Item type: Book Spletproposing the opposite. The “long tail” theory took shape in an article by Chris Anderson, editor of Wired magazine, which grew into the 2006 book The Long Tail: Why the Future of Business Is Selling Less of More. The book’s subtitle puts the strategic implications in a nutshell. Now that consumers can find and

Long Tail Geschäftsmodell – Eine Option für Ihr Business?

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The Long Tail: Why the Future of Business Is Selling Less of More

Splet01. maj 2007 · Academy of Management 555 Pleasantville Road, Suite N200 Briarcliff Manor, NY 10510-8020, USA Phone: +1 (914) 326-1800 Fax: +1 (914) 326-1900 Splet01. jan. 2010 · The Long Tail is composed of a small number of popular items, the well-known hits, and the rest are located in the heavy tail, those not sell that well. The Long Tail offers the possibility to explore and discover—using automatic tools; such as recommenders or personalised filters—vast amounts of data. Until now, the world was … Splet20. dec. 2024 · The Long Tail by Chris Anderson: Why the Future of Business Is Selling Less of More. It’s a book that talks about the history of The Long Tail and where we are heading. Jeff Bezos coined the term’ The Long Tail and Chris Anderson wrote a book about it. We obsess over hit’s what’s hot and what’s not and the rise and fall of them. bricktown events mount union pa